A newsletter can be a great way to inform your subscribers of all your company's latest news, products and specials.

One of the most effective ways to portral a feeling of community is through informational newsletters. Newsletters can be mailed to existing clients and loyal customers to keep them abreast of current activity within an industry. These newsletters should be informational and should always aim to provide value to the recipient.

Newsletters can also be a means of promotion. When recipients read a sponsored newsletter, they are more likely to think of the sender when they require their products and services. In that sense, newsletters can often act as the ultimate branding tool - they keep customers thinking about you even when you aren't actively engaging them.

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