Brochures are one of the best ways to market. Successful companies employ brochures for maximum impact. They can be broad, comprised of a company overview; and they can be detailed, focusing on a specific thing. Different types of brochures are developed to handle specific tasks.

Direct-mail brochures
Direct-mail brochures should be used when you have a specific offer and you want customers to take action to your offer.

Inquiry response brochures
Inquiry response brochures are only sent once a customer has contacted you to request more information. This type of brochure is used to reinforce why a particular customer should purchase the product or service. They highlight benefits and back claims up with plenty of supporting data. They give information on how to make a direct purchase. Many companies maintain a specialized response brochure for each major product or service they offer.

Sales support brochures
Sales support brochures act as assistants for your in-person sales force. They should be used to highlight key features and benefits through headlines, bullet points, photos, charts and graphs.

Leave-behind brochures
Leave-behind brochures are brochures left behind after a sales pitch. They are a concise summary of the key sales points and work to trigger memories of what was said during the conversation.

Point-of-sale brochures
Point-of-sale brochures are left in racks, on counters and anywhere else impulse purchases or pick-ups occur.

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